The Dumb Phone Makes a Comeback: What Does This Mean for Your Marketing Strategy?

We are seeing younger generations bring back trends of minimalism and ‘retro’ vibes, and just as the vinyl record made a resurgence, so we see the dumb phone do the same.

According to research by Sortlist, a UK integration and acquisition firm, the average person spends about 52,925 minutes (or 36 days, 18 hours and 5 minutes) on social media each year. The average American spends about 109 days a year online, of which 32 days are spent on social media.

The sort list survey also revealed that users were trying to reduce the time spent on smartphones, with the search for dumb phones in the United States increasing by 18% (such as flip phones that do not have access to the Internet). Is, or has limited access to emails only). Global search for mute phone services has also increased by 5%.

“Dumb phones are currently an attractive option for parents who want to have a phone with their children, but also limit screen time and social media usage,” said Nicholas Finett, CMO at Sortlist. Said “Many Generation-Z and millennials also choose a mute phone to limit screen time and social media usage, as well as enable privacy and be more active in their lives. A recent survey In other words, we found that 32% of people under the age of 35 want to use less social media, which shows how the trend is changing.

These results provide a warning to digital companies that are actively using smartphones and the Internet of Things technologies: that consumers may have reached a tipping point that is falling back on earlier technologies. Is what they think is less interfering or influential in their lives.

The American Psychological Association does not recognize phone use as an addiction, but many medical professionals do. These practitioners fear that excessive use of the phone can lead to sleep disturbances, anxiety, poor cognition and failure to concentrate. University of Chicago researchers agree. “Current research points to the potentially costly side effects of integrating smartphones into everyday life: the ‘brain drain’ caused by smartphones. We provide evidence that the mere presence of consumer smartphones is scientific. Capacity can be negatively affected by two measures – the capacity of available working memory and active fluid intelligence. “

How Much is Too Much?

Are you texting customers with unsolicited offers that could reduce customer bills or improve services? If so, how many times? Do you agree with your third party business partners that they can bombard your customers with an attack of offers and messages that customers have never asked about?

Current trends suggest that online consumers want businesses to be more sensitive to their needs – and only send messages that are relevant.

How Sticky Do You Get?

If a user visits your website and asks a question or wants a service, should you also visit other tangential offers and content before letting the user go? Or do you give customers the freedom to do what they want, giving them the choice of how long they want to stay on your site?

What is Your Social Responsibility?

How responsible should you be for what users can eat from your website? Leading companies want to be honest, while also protecting visitors from immovable and potentially harmful content. Check the content before posting – and check the online comments of the people who post on your site (if you allow online posting) The health and integrity of your company’s online presence There should be important daily exercises to maintain.

What Value Do You Bring to Customers?

Smartphone subscriptions are becoming more expensive, while issues such as battery life remain a problem. Dumb phones, because they reduce, have better battery life. They are also very cheap. For many people who do not need 24/7 internet service, mute phones are a smart solution. “While dumb phones can’t compete with high-tech brands in terms of performance or performance, they can easily outperform them in key areas, including durability and battery life,” said Finet.

In short, it’s time for companies that provide or exploit smartphones to step back and see how consumers want to use them.

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